The Media Crisis Management Training Program by ILPAI is designed to equip individuals and organizations with: In-depth understanding of the processes and strategies for handling media crises, quick and effective response skills when facing adverse situations, the ability to develop long-term communication strategies to prevent potential risks.
Target Participants
- Business leaders and communication managers.
- PR, marketing staff, and members of media-related departments.
- Journalists, reporters, and individuals seeking to enhance their crisis management skills.
Program Content
Part 1: Overview of Media Crises
- Definition of media crisis and the importance of effective crisis management.
- Common types of media crises.
- The role of the media in shaping and directing public opinion.
Part 2: Crisis Management Strategies
The six-step crisis management process:
- Identifying and assessing the level of the crisis
- Establishing a crisis management team
- Developing a rapid action plan
- Internal and external communication
- Monitoring and controlling public opinion
- Evaluation and lessons learned
Tools and methods for crisis analysis
Practical exercises in crisis management planning
Part 3: Communication and Media Skills in Crisis
- Public speaking skills for the press and public appearances
- Managing messages and brand image during a crisis
- Common mistakes in crisis communication and how to overcome them
Part 4: Digital Crisis Management
- Analyzing and managing crises on social media platforms
- Monitoring and managing information across digital channels
- Using technology and data to control and mitigate crises
Part 5: Real-World Scenarios and Simulation Exercises
- Discussion of actual media crisis cases
- Group-based crisis simulation exercises
- Analysis and evaluation of applied crisis response strategies
Training Methodology
- A balanced approach of theory and real-life practice
- Simulation of crisis scenarios for practical application
- Group discussions and experience sharing with industry experts
Training Faculty
- Leading PR and media experts from Vietnam and abroad
Schedule & Location
- Duration: 2 days (8 hours per day)
- Location: At ILPAI Institute or online via Zoom/Google Meet
Fees & Support
- Tuition: Contact ILPAI office for details (10% discount for groups of 5 or more)
- Support: Learning materials and a certificate of completion will be provided
Program Benefits
- Enhance your crisis communication and control capabilities
- Gain access to the latest tools and strategies in media communication
- Expand your professional network with experts and businesses in the field
Contact ILPAI today to register and ensure you are fully prepared to face any communication challenge!
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